The use of synthetic materials, such as carpets and wall coverings, can lead to some unintended consequences. Due to the physics involved, there can be a build up of static charge. Whilst you might be thinking electrical shocks, you may not have thought about its effect on pollutants. When a material becomes electrically charged, it attracts pollutants from the air to cling to it. This means the nasty contaminants stay inside the home rather than dispelled by air movement.